Never mind your “big idea”…
What’s your “big opinion”?
A big idea may not be rooted in a big opinion. It’s simply a loose idea, that is big. It has no opinion, or perspective, or vision that its trying to pursue. ‘Big’ is all it has.
A big idea that fails leaves you looking for your footing. There’s seemingly nowhere to go except perhaps to another idea. Wandering from campaign to campaign, not backed by something bigger than itself.
A big opinion gives birth to big ideas. A big opinion transcends big ideas; big ideas exist merely to make the vision behind that opinion a reality. This is how we change the culture.
A big opinion’s big idea that failed, simply makes room for another big idea. The idea was merely a tactic within a larger strategy. The culture still needs changing per the big opinion, so more big ideas follow.
Big ideas aren’t that special.
But a big opinion about the way things ought to be, with the gall to make it so?
That’s where truly great work comes from.