In 2008, I ran a virtual clothing store.
As in, virtual clothes, sold in the thousands, every day.
Today, I don’t run a virtual clothing store.
But I have launched a capsule drop with the Mortiverse project, and it’s launching at the first ever Metaverse Fashion Week alongside physical brands like DKNY and Forever21, and web3 brands like Fang Gang and DeadFellaz.
Here’s what the media coverage has to say:
Mortiverse is building the #1 web3-native personal development brand to help us stress less and feel happier every day – and they’re using virtual fashion as another unique way of doing just that.
Adam Fairhead, Co-founder and Lead designer, told us more about ethos of the brand and the thinking behind their first Decentraland drop:
“We should be able to wear our beliefs wherever we are. The LKRV line of ‘wearable philosophy’ lets us us literally ‘clothe ourselves in a better mindset’ — a fashion choice that would never have existed without the metaverse.”
The Mortiverse’s mission is to provide a learning platform to help people make web3 free from fear, uncertainty and doubt. Adam says: “We do that by sharing timeless Stoic insights in a way that’s both fun and culturally accessible.”
“Web3 is making new ways for us all to express our personality & beliefs.
The future of fashion – a medium designed to paint identity on a canvas of human form — will leverage this to discover new depths of self-expression in the metaverse on forms not limited by science.”
The alpha drop for Mortiverse is a design called “Sphere of Choice”. It’s focused on expressing the most fundamental insight underpinning the Stoic philosophy, visualising the concept in an urban-casual style.
The outfit itself is mostly dark, but there’s almost a glow as you move up the body. The hood is bright and illuminating, reminding us that the head is the area that’s important.
“The pants feature an illustrated scene that demonstrates what happens when we let fear, uncertainty and doubt take hold. You can sense the freneticism – it’s a good expression of the state of things when we lose control of our minds, when we let the signals around us overwhelm us and take control of us.”
The Mortiverse are excited to leverage digital fashion in the future of learning, personal development, and self-expression.
The event starts tomorrow and runs through the weekend. Check it out in Decentraland if you can!